Programmatic SEO: What It Is and When to Use It (+ Examples)
zoo
Imagine if your website could rank for every single keyword related to your niche. That’s the promise of programmatic SEO. It’s how Tripadvisor creates “Things to Do in” pages for…
August 2025
The SEO KPIs That Actually Matter (And How to Track Them)
Proving the value of your SEO efforts can seem like an uphill battle. What’s the cheat code to getting buy-in from stakeholders? Tracking the right SEO KPIs. Not just the…
10 WooCommerce SEO features to boost Black Friday rankings and revenue
Black Friday isn’t just a sales event; it’s a battle for attention. Whenever product, price, and promotion fight for a click, visibility becomes a battle for dominance, not just survival.…
Get discovered before it’s too late: top SEO for Shopify features to outperform competitors this Black Friday
Before we know it, the winter hues will set in, and with them comes the biggest shopping day of the year: Black Friday. Black Friday 2024 was a goldmine for…
Prove the Value of Your SEO Budget and ROI to Senior Management
Define your SEO goals and KPIs Start by setting clear, measurable goals that align with overall business objectives. If the goal is brand awareness, focus on metrics like impressions, keyword…