Voice Search SEO: Are You Optimized for the Conversational Web?
zoo
Successful businesses make it easy for customers to find them. For an ecommerce business, that means paying attention to how people use the internet and adapting to new search trends.…
2025
SEO Basics for Startup Business Owners
If you’re about to launch a new business, you’re probably already brainstorming ways to market it. If SEO isn’t on that list, it definitely should be. Among all the marketing…
15 Common Local SEO Mistakes
Why Local SEO Mistakes Are Costing You Sales (And How to Fix Them) Let’s be real—you’ve probably poured a lot of effort into SEO. You’ve written blogs, built backlinks, and…
SEO Strategy vs. Tactics: What’s the Difference? A Lot!
SEO has only been around for a little over 20 years, yet it’s already taking over the digital marketing field.A lot of firms and enterprises are putting money into SEO…
What is SEO? An Introduction to SEO Basics
What is SEO mean? The main goal of search engine optimization (SEO) is to make your website more visible in the organic search results of major search engines. You need…
Programmatic SEO: What It Is and When to Use It (+ Examples)
Imagine if your website could rank for every single keyword related to your niche. That’s the promise of programmatic SEO. It’s how Tripadvisor creates “Things to Do in” pages for…
The SEO KPIs That Actually Matter (And How to Track Them)
Proving the value of your SEO efforts can seem like an uphill battle. What’s the cheat code to getting buy-in from stakeholders? Tracking the right SEO KPIs. Not just the…
10 WooCommerce SEO features to boost Black Friday rankings and revenue
Black Friday isn’t just a sales event; it’s a battle for attention. Whenever product, price, and promotion fight for a click, visibility becomes a battle for dominance, not just survival.…
Get discovered before it’s too late: top SEO for Shopify features to outperform competitors this Black Friday
Before we know it, the winter hues will set in, and with them comes the biggest shopping day of the year: Black Friday. Black Friday 2024 was a goldmine for…
Prove the Value of Your SEO Budget and ROI to Senior Management
Define your SEO goals and KPIs Start by setting clear, measurable goals that align with overall business objectives. If the goal is brand awareness, focus on metrics like impressions, keyword…